ABOUT THIS PROJECT
creation of a new Moscow office for Group M is associated with the necessity of
placing the company’s four different agencies into one area. Moreover, the move
coincided with structural changes, the result of which was that the back office
was made into an independent division. These special aspects of the project called
for unusual demands to the design of the new office. The Aurora team dealt with
the task of uniting all the agencies under one roof with the goal of creating
the sensation of a group of companies with a unified culture and shared aims.
At the same time, the characteristics of each agency’s brand were retained and
highlighted which coincided with the desires of the client.